A new study found that Google’s AI avoids showing content on sensitive topics like politics in search results. The study, done by SE Ranking, looked at over 1,200 keywords in health, finance, legal, and political areas. It found that Google is careful about using AI-generated answers for these important topics.
How Google Uses AI for Sensitive Topics
The study showed that Google’s AI gives answers more often for some topics than others. For example, legal searches had AI answers about 77% of the time. Health-related searches showed AI answers 65% of the time, and finance searches had AI content in 42% of cases. Political searches had the fewest AI answers, with only 16% showing AI results.
This shows that Google is careful when using AI for topics that can have big effects on people’s lives and money.
Warnings in Health and Finance Answers
When it comes to health and finance topics, Google often adds warnings to the AI answers. For health questions, 83% of the time, the AI told users to ask a professional for advice. In finance answers, 63% included a warning to get expert help.
Topics Google Skips with AI
Google also avoids using AI for very sensitive topics. The study found that Google didn’t show AI answers for mental health, eating disorders, substance abuse, specific medicines (like COVID-19 treatments), or abortion. Other AI tools might give answers to these topics, but Google stays away from them.
No AI Answers for Political Searches
Google also avoids using AI for political topics. For searches about “elections,” “presidents,” or “voting,” there were no AI answers at all. Google seems to want to avoid the risk of spreading wrong information or bias on political topics.
What It Means for SEO and Content Writers
For SEO and content creators, this shows how important it is to write content that people can trust, especially for sensitive topics. Adding warnings, like Google does in health and finance topics, can also be a good idea.
It’s also useful to know which topics Google’s AI covers more often. This way, you can create high-quality content that matches what Google prefers.
Conclusion
Google is careful with using AI for topics that are important to people’s health, money, and safety, while completely avoiding sensitive areas like politics. By understanding how Google’s AI works, SEO experts and content writers can create content that fits Google’s standards.
