Skyscanner has partnered with Orange Line, a top digital marketing agency, to improve its SEO across the APAC region, including countries like Hong Kong, Singapore, and Malaysia. This isn’t their first time working together – Orange Line previously helped Skyscanner with an SEO audit that delivered great results.
Why Orange Line?
Orange Line is known for its international SEO expertise. They help companies get noticed in different countries and languages, which is important for a global brand like Skyscanner. With teams in Australia, the USA, and Europe, they bring global experience to the table. Bruno Rodriguez, head of organic at Orange Line, said, “We’re excited to work with Skyscanner again and continue building on our success.”
What’s Next?
The focus is on growing organic search traffic in APAC. Orange Line will create a new SEO strategy that fits the needs of this diverse region, helping Skyscanner connect with even more travelers.
Skyscanner’s New AI Tool
On top of SEO improvements, Skyscanner is testing a cool new AI-powered tool that helps travelers explore destinations. This tool, which is in beta in Australia, India, and Singapore, lets users ask open-ended questions like “What are some hidden gems in Europe?” It’s powered by OpenAI’s GPT technology, making trip planning easier and more fun.
Looking Ahead
Skyscanner is focused on improving the travel experience, whether it’s through SEO or innovative tools like their AI-powered search. By working with Orange Line, they’re ensuring their platform stays at the top when people are searching for travel inspiration.
