5 Step Fail-proof Dental Email Marketing strategies that always work

Email marketing for dentists is not rocket science. Dental care professionals need three things to uplevel their services online: a fail-proof strategy, a premium plan for email marketing, and service providers like Mailchimp, Brevo, and Convertkit.

Imagine your patient never met you in the physical world but booked an appointment through your email. Can this be possible? How can you build trust in the eyes of your patient?

For that, you must know that sending your blogs and freebie toolkit to their email boxes isn’t enough. You also need a strategy for successful conversion.

For dentists or other professionals, it might be confusing to understand the concept of email marketing, tools and software, and marketing agencies.

For starters, anyone can use email marketing tools to increase conversion rates. Marketing agencies who own these tools offer their exclusive services. You can also use them effectively to grow your business.

These are a few names of Big tech companies that are in the race to provide the best Email marketing agencies like Zoho Campaigns, Constant Contact, HubSpot, Intuit MailChimp, Brevo, Systeme.io, Sales Handy, and many more.

Email Marketing Services

When you buy a premium email marketing and brand automation service from companies like Mailchimp or other marketing agencies, you can send 150,000 emails to unlimited users or audiences, your team members can use these services for one year, and they offer pre-build creative landing pages, templates, 24/7 email chat support, email automation, creative assistance, A/B testing and what not.

You might be using Gmail all of your lives and not aware of the fact that

Google not only provides Gmail service but also provides other services that are free such as Google Maps and Google My Business.

All you need is a guide on how to utilize these free tools and increase your email list.

Strategy Level 1: Update your Dental Services to Google My Business

A growing email list is very much possible if you show your dental services on Google Business first and ask your everyday customers to write quality reviews for you.

If you have a website with your name, you can sign up for Trustpilot and ask your regular customers to update reviews after treatments. This is a very effective method to build trust among other Google users to choose you to click on your landing pages and drop their email IDs and phone numbers.

Google My Business is free to use, and if you update your website with your email, your dental services will be shown on Google Maps.

Strategy Level 2: Every day Email campaign

The people who sign up and read your emails can click on your blog one day or unsubscribe one day. You have to be very wise to grab their attention so get interested in reading everyday creative blogs. The content must be quality and helpful to your readers. You have to adopt better ways to write as well.

Strategy Level 3: Dental Newsletters

Newsletters work better than blogs, you won’t believe people are monetizing their newsletter as well. You need to be active on Facebook, Instagram and Linkedin. It will not only help to build trust also it will help your potential customer find you.

You must be thinking about what you will write in newsletters. Most newsletters are weekly based. You can precisely take inspiration from your life to provide help to your readers. It can be a question and answer based on interviews, video testimonials, case studies, oral care routines, healthy diet go-to kits, ebooks, a guidebook for dental health, and whatnot.

The idea of writing those newsletters is to fill the gap between you and them.

Strategy Level 4: One-on-One Free Consultancy 30-minute video call

A successful newsletter email or not if you want your reader to take dental services

You must offer them a 30-minute video call free consultancy service where they will tell you exactly what type of treatment they want from you.

This call can be converted into 3-4 paid sessions where you will be able to assist them

In most cases, your advice is helpful to them.

You can think of yourself as their dental care partner and you can also give them a discount if they visit you and take your treatments.

Strategy Level 5: Create a 30 to 90-day challenge for different age groups

You cannot be a dentist if you can’t prove your expertise, proven expertise can only be possible if your customer is satisfied and happy after taking your help.

30 to 90-day challenges are best where you can sell your self-care dental care toolkits to your customers and teach them how to use these kids.

Again ask these people to write a review and this process will go on.

Strategy Bonus Level 6: Online Program for Regular Patients

Encourage your local patient to participate, for example, a family where both parents work and don’t find time to be with their kids needs special assistance when they want their child to have healthy oral routines, dentists can also organize free camps for kids from different age groups.

You can offer other services like 24/7 assistance, service on WhatsApp, and others.

You can talk to other dentists in your area and work together with them. It can help you to build a network with potential buyers.

Strategy Bonus Level 7: Write a book and sell your book online

Incidents in your life are evidence for the rest of the world. All you need to do is debunk the myths you heard, burst fear among people, tell true stories with shreds of evidence, and show your real-time expertise as a dentist.

You can write a book, and tell personal stories of your regular patients, but you should get permission from them. Everyone feels confident when they have healthy teeth, all you need to share is the advantages of having a beautiful smile.

Conclusion:-

Dental Email marketing can be used by dentists who want to show their expertise and share their experience with the world. They should follow this 5-level strategy to get the most out of every effort they put in daily. But if they follow two bonus tips in just six months, they can increase their value as a dentist not only in the local area but also across the globe.

Frequently Asked Question

How should I segment my audience for Dental Email Marketing?

The dental business isn't like any other business. Here, location doesn't matter much. Focus on segmenting your audience according to their age, their knowledge about dental practices, their location (if they're available for offline service), and the previous dental or medical treatments they went through.

Why do I need to do Email Marketing for my Dental Business?

Dental Email Marketing helps you in interacting with your target audience. Through email marketing, you engage with your audience and tell them how you are different from others. You can also educate them and prefer them to choose the type of services we can offer. The trust you gain through email marketing can also help you in increasing the number of patients.

What are the mistakes I should avoid while doing Dental Email Marketing?

Unlike other businesses, dental marketing requires a more structured plan and informative content. Aim for 80% educational content and 20% promotional content. Avoid overly promotional emails and focus on providing valuable information that your audience can benefit from.

How do I keep my audience engaged with my emails?

To keep your dental audience engaged, provide tips to improve their dental health in your emails and offer educational content. Additionally, offer consultation meetings to help them choose the best dental solutions tailored to their needs and preferences.