OpenAI’s Varun Shetty says publishers will get more traffic from new audiences.
No Ad Revenue Sharing
With SearchGPT and ChatGPT, publishers will earn only from clicks and traffic. Shetty mentions that people want quick answers, not just links.
Shetty’s Talk at the Summit
In his talk at the Twipe Digital Growth Summit in Brussels, Shetty emphasized the need to balance user demands for answers with publishers’ needs for recognition and traffic to their websites. He stated:
“What we want to do is balance the user’s need to get answers about current events with the publishers’ need to get credit, be mentioned, and have traffic sent back to their websites. We are trying to create as much space as possible for people to get information, but also to give them chances to click through. We believe people want to learn more, verify what they see, and click through because they trust the source or want to understand the information better.”
AI-Generated News
Shetty stated that nobody wants to read news written by AI. However, he acknowledged that AI can assist journalists and content creators in reaching different audiences, translating text, or converting it into audio or video.
AI is Growing in Search
AI is becoming a significant part of the search. The AI search market will grow from $3.2 billion in 2021 to $15.7 billion by 2026, marking a 36% yearly increase. By adding SearchGPT to ChatGPT, publishers can reach more people.
People Want AI Answers
A study found that 69% of people prefer quick answers from AI instead of searching through links. This is why tools like SearchGPT are popular for fast and accurate information.
More Traffic for Publishers
A 2024 report indicated that sites using AI search tools saw a 22% increase in new visitors. This supports Shetty’s idea that SearchGPT could bring more traffic to publishers.
Why GEO Matters
With more AI in search, generative engine optimization (GEO) is becoming crucial. A BrightEdge report reveals that 42% of SEO experts focus on AI-generated content to maintain visibility in search results.
Why It Matters
While ChatGPT won’t replace Google search anytime soon, it could still be important in the search landscape. With ChatGPT’s large user base, optimizing for AI search (GEO) is key to success.
